Straight answers.
How much does a street-interview ad campaign cost?
Every shoot is priced per project — no retainers, no usage fees, no scope creep mid-edit. Scope, deliverables, and price are locked in a fixed proposal before anything gets booked, so the number you approve is the number you pay. You get that quote on the 30-minute intro call. Custom scopes available for multi-day or multi-brand shoots.
Do you cast actors or interview real strangers?
Real strangers. We set up on the corner, ask a real question, and let the answer do the convincing. The people you see are not paid talent. They're paid intercepts who sign a standard release. That's the entire point. This format is sometimes called man-on-the-street ads, vox pop advertising, or reaction videos — same thing, different names.
How fast is turnaround?
Final ads land 2 to 3 weeks from the shoot date. We lock the delivery window before we roll and we hit it — the schedule is agreed in pre-production, not improvised after the shoot.
Do I own the footage?
Yes. Full usage rights on every project. Paid, organic, no time limits. Every deliverable is yours to run wherever you run creative. Raw selects available as an add-on if you want them.
Where do you shoot?
LA sidewalks. Santa Monica to Venice, Abbott Kinney, Muscle Beach, Rodeo Dr. We pick the corner where your buyers actually walk. Location is part of the brief. Tell us who you're trying to reach and we tell you the corner.
What DTC categories do you work with?
Brands with a visceral product moment — first sip, first bite, first wear, first reaction. Beverage, food, wellness, apparel, beauty, supplements. Less of a fit: anything where the proof is a spreadsheet rather than a face.
What platforms do the videos run on?
Everything is cut 9:16 and built for paid social — Meta, TikTok, Reels, and Shorts. Sound-off captions burned in, hook in the opening second, and variant sets for testing. 1:1 and 16:9 available on request.