Sidewlk Studios is a Los Angeles street-interview ad agency that turns real reactions on the sidewalks of LA into paid-social ad creative for DTC brands.
We don't
make ads.
We bottle
reactions.
Instinct
Hydrate
Most ads are written in a Slack thread and shot on a sound stage. We do the opposite — set up on a real corner, ask a real question, and let the answer do the convincing.
Every spot starts with a real person, a real reaction, and a camera that doesn't pretend to be invisible. The brand shows up second.
Then we cut for paid social — vertical, sound-off, hook in 0.7s. The same human moment, engineered for Meta and TikTok scroll velocity. Optional: we manage the Meta and TikTok delivery too.
Shot last quarter.
Brief. Shoot. Edit. Shipped.
BRIEF.
Kickoff call, brief locked, script direction, location scout, talent cast if needed.
SHOOT.
1–2 shoot days on the sidewalks of LA. Real people, real reactions, cinema-grade kit, hand-held docu style.
EDIT.
Rough → fine → color & sound. Cuts shaped for Meta and TikTok native — vertical 9:16, lengths 6s / 15s / 30s.
SHIP.
Final masters in every required ratio. Meta + TikTok upload-ready. Optional paid media handoff to your team.
Built for the brands
on the sidewalk.
- Food & Beverage
- Fashion & Apparel
- Beauty & Skincare
- Health & Wellness
- Lifestyle & Consumer
- Ecommerce & DTC
- Startups & Emerging
- Retail & Pop-up
Like what you see?
Book the shoot-
What does a street-interview ad campaign actually cost?
Pricing is per-project — no retainers. Three packages, all 9:16 and built for paid social: Starter $1.5K–$2K (two-day shoot, one location, 3 hero videos + 25 cutdowns), Standard $2K–$3K (three-day, 2–3 locations, 5 hero videos + 40 cutdowns — our most popular), and Growth $3K–$5K (multi-day, multi-location, 7 hero videos + 60 cutdowns). You get a fixed quote on the intro call — no usage fees, no scope creep mid-edit.
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How long from kickoff to first ads in market?
Three to four weeks is typical. Week 1: question design, location scout, legal. Week 2: shoot. Week 3: hero edit + vertical pack. Week 4: revisions, captions, deliverable handoff. Rush turns are possible — we'll tell you on the call if your timeline is feasible.
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Do you cast actors or interview real strangers?
Real strangers. We set up on the corner, ask a real question, and let the answer do the convincing. The people you see on camera are not paid talent — they're paid intercepts who sign a standard release. That's the entire point.
Pick your package.
Test the format on a single product before a bigger push.
Full campaigns built around 1–2 hero products.
Volume to test and scale at paid, across demos and environments.
Bigger raise, ongoing ad management, multi-product, or multi-month — built to fit.
Your brand,
on the sidewalk.
30 minutes. We'll tell you whether your offer is built for street interviews — and if it is, exactly what we'd shoot.