VOL. C-001 · CASE STUDY · NET HYDRATE
How Net Hydrate 4×'d their ROAS with 12 hooks in 3 weeks.
01 — THE BRIEF
Net Hydrate had a product people loved once they tried it, and ads nobody believed. They came to us for one thing: proof that real people react to the taste, not another polished studio spot.
02 — THE SHOOT
One shoot day at their booth at a Calabasas pickleball club. We handed the drink to players walking off the court, hot, thirsty, and completely unfiltered, and rolled while they tasted it. The double-takes were the ad. No script, no second attempt at a line, just the first honest reaction on tape.
03 — THE CUTDOWNS
40 platform-ready shorts cut from one shoot day. Six shown.
04 — THE RESULT
4X
ROAS in the first
3 weeks on Meta.
3 weeks on Meta.
"The reactions did what our polished ads never could. People believed it. CPA dropped in half the first week."
— NET HYDRATE
05 — ALSO OF NOTE
PRODUCTION
Field crew of 2 · 1 shoot day · Handheld + gimbal TOOLS
Sony FX3 · Sennheiser MKH-416 · DaVinci Resolve · Ableton DATES
Shot Q3 2026 · Delivered in 3 weeks